1. What Is Digital Marketing?
Digital Marketing is a marketing that is based on electronic devices.
Digital Marketing is mainly comprised of
Online Marketing, Offline Marketing and other digital channels like Non-Internet channels.
But in most of the cases when somebody refers to Digital Marketing they refer to Online Marketing.
And by Online Marketing everybody thinks of SEO, PPC and Social Media.
2. Wikipedia’s definition of Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
3. Digital Marketing methods:
- search engine optimization (SEO)
- search engine marketing (SEM)
- content marketing
- influencer marketing
- content automation
- campaign marketing
- data-driven marketing,
- e-commerce marketing
- social media marketing
- social media optimization
- e-mail direct marketing
- display advertising
- e–books, and optical disks and games are becoming more common in our advancing technology
Non-Internet channels that still provide Digital Marketing
- mobile phones (SMS and MMS)
- on-hold mobile ring tones
Basically, the non-Internet channels like mobile phones with their strictly use of mobile phone capabilities like SMS, MMS and calling can help us differentiate digital marketing from online marketing (except using a browser and the internet from Mobile-Data or WIFI). Obviously, a smartphone can also offer online marketing within it’s browser and the internet from Mobile-Data or WIFI)