SEO BLOG

How to choose a SEO agency

Dec 12th, 2019Comments Off on How to choose a SEO agency

Choosing a SEO agency or SEO company is no easy task. Especially these days, when fake advertising and false promises are not punished.

So I thought I should help people open their eyes.

Back in the 2000’s we were just about 10 SEO specialists out there. But today, new SEO companies land overnight. Last time I counted there where about 600 SEO agencies in the United Kingdom, plus the U.S. and Indian agencies that started to target the UK.

So how to check if a SEO company is legit and able to deliver?

  1. Step 1. Check if the SEO agency has a real ranking and stay away from agencies that have PPC Ads.
    Why you don’t want an SEO agency that has a PPC Ad?
    If the SEO agency itself doesn’t have a real ranking how can they promise a ranking to a client? Yet, their advertisement says they can do SEO but they can’t so they buy PPC Ads.
    The costs of buying PPC Ads in search engines are high. And those costs will be supported by their clients, by you. If PPC is what you need go for it but if you want real SEO stay away from these unfair “SEO agencies”.

    ppc-add-vs-real-ranking

    Fig 1. Comparison of PPC (Pay Per Click Ad) Vs. Real Organic Ranking.

  2. Step 2. Avoid web design agencies that offer SEO. This goes for multi-digital, multi-marketing agencies too. We’ve had so many clients that had poor SEO done by web designers. SEO done by designers/developers is in most of the cases an awful SEO. I had clients that needed to buy a new domain and start from scratch again, that’s how bad the SEO was done. And to make things even worse, some web designers are still adding their credit link in the footer of their clients websites. This results in a rank loss for your website. We even had a client that had signed a contract with a web designer which required their credit link as mandatory. For those of you who don’t know, the credit link is the link that says “Web design by …”
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